Digital Experience Platform for a Unique Customer Experience

Rheinbahn is a driving force for the entire region, but climate-friendly transport needs a user-friendly approach. Instead of a static CMS system, a new technological foundation with omni-channel technology has been implemented. As a central intersection, all systems and channels of Rheinbahn are bundled through the CMS, allowing for the provision of suitable, individual content with added value. A digital experience platform, or DXP, offers optimal and personalized customer experiences at all touchpoints.

Our services included everything from strategy, technical conception, UX and visual design, the development of the frontend and backend, as well as hosting. Ergosign provides ongoing support beyond the Go-Live. Brand values and corporate design were the basis for the new visual design, featuring new icons and illustrations. These support the accessibility of the site, making things even easier to find and understand. The basis is a significantly reduced and intuitive user interface managed through a headless CMS, which means that cross-platform and personalized content can now be released through the central new content hub. The overarching design system ensures consistent brand representation across all channels.

The result of this project is a well-structured website in the form of an MVP (Minimum Viable Product) that impresses with a clear user flow and high-quality UX across all touchpoints. Thanks to the lightweight CMS Scrivito, the site can adapt quickly and easily, thus always dynamically meeting the requirements of Rheinbahn and their users. Developing the design system led to an improvement of internal processes in content production and content management, pleasing editors as well as saving time and money. As a central point of contact, the website offers access to all existing sub-systems and content of rheinbahn.de Dieser Link führt zu einer externen Seite , from online subscriptions to the job portal. The new technical basis is future-proof, allowing for more integrated tools and applications to remain flexible to changing customer needs — the foundation for a far-reaching DXP strategy. With many innovative functions, the new website is a travel advisor and ticket expert in one – a must-have for everyone who travels by bus and train.

Rheinbahn AG Dieser Link führt zu einer externen Seite is a modern service provider for local public transport in Düsseldorf, in the district of Mettmann, and other municipalities. As one of Germany's five largest transport service providers, Rheinbahn transports around 745,000 customers to work and in their free time every day.